The seemingly infinite writer’s strike in the US has taken the pomp and overbloated self-congratulation out of the Golden Globes, and with it, has threatened the ad revenue associated with it. Advertisers might ask for their dollars back after yesterday’s by comparison comically undertoned press-conference style ceremony which can now be laughed at on Youtube.

In case you don’t know why the writer’s guild is even striking, here’s the video that will bring you up to speed.

Now the Oscars could be next – AdAge has the figures from last year:

The movie-awards ceremony brought ABC nearly $80 million in ad revenue in 2007, according to TNS Media Intelligence. The ceremony itself is worth around $130 million to the Los Angeles economy, said Jack Kyser, chief economist for the Los Angeles Economic Development Corp.; that includes everything from $54 million in Oscar-oriented ad campaigns to $51 for the production of the event to $2.5 million spent by out-of-town media on hotels.

You have to admit it’s a very very exciting prospect, one that elicits Schadenfreude from even the most empathetic of all of us. I for one have always considered the Award Ceremonies the most absurs, overhyped sores on the face of TV.

And when John Stewart of Daily Show fame hosted the OSCARS in 2007 everyone crooned about how smart he was, “either TV’s funniest Smart Man or the smartest Funny Man.” Bla Bla Bla.

Turns out it was just that he had better writers. But he does support the striking writers. Stewart, in The The Daily Show episode just before the strike commented in a sarcastic manner about how Comedy Central had made available all of the episodes for free on their website, but with advertising, and said ‘go support our advertisers’.

The power and support crutch that is the Writer’s Guild has been demonstrated by its removal – “shows” like Leno, Conan etc have been forced off air because the ‘Talent” doesn’t actually have any talent. At least not enough to actually take the credit for everything, like they do…

Fingers crossed.

More Info at:

Writers Strike Takes a $300 Million Hostage – Advertising Age – MediaWorks

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